The new SAS We Are Travelers campaign “The Arrivals” launching on October 30th, 2018 captures the evasive moment of arrival. “The Arrivals” campaign imagery and film are created by award winning photographer Peter Funch and Danish filmmaker Jeppe Rønde.
“The Arrivals” is the name and concept behind the new SAS campaign launching on October 30th, 2018 in the We Are Travelers series.
“We at SAS, together with our travelers, bring a lot back with us from our journeys. We bring home inspiration and courage, perspective and love. Travel changes us, and when it changes us, we change the world. With our new campaign “The Arrivals” we want to show that travelers return richer”, says Annelie Nässén – SAS Executive Vice President Sales & Marketing.
SAS invited acclaimed photographer Peter Funch and filmmaker Jeppe Rønde to spend a week at Kastrup International Airport in Copenhagen, working with both cast and real chance encounters at the arrival hall as they waited for the right second to capture that unique feeling of arriving.
“We want more people to be able to discover the world with us, but at a smaller carbon footprint. SAS is striving to create the sustainable way to travel, in the form of various initiatives such as with biofuel, new aircrafts with lower fuel consumption and emissions, and by reducing food waste and the use of plastics onboard”, Nässén continues.
In a survey conducted by Epinion in October 2018, SAS asked 3,090 people in Sweden, Denmark and Norway how traveling changes us. Survey results included that six out of 10 (61%) think that traveling gives insight into new cultures and brings new ideas to a person’s personal life.
The results also showed that more than half of all who responded (62%) think that traveling offers new knowledge that is brought home, while seven out of 10 (72%) think that traveling increases knowledge of international relations and situations.
The campaign will run in various channels in Scandinavia, US, UK, Germany, France, China and Japan.